The other day my Aunt asked me what it was about Ducati that I liked compared all the other brands. I found it difficult to answer (in a one or two sentence facebook format), because in reality there is a lot to it.
Motorcycles are an emotional decision, because while there are lots of advantages to them motorcycles are not nearly as safe as other modes of getting around, and something has to push you past that.
Ducati definitely knows how to play on that, they don’t make bland motorcycles. Motorcycles that do their best to be characterful and inspire passion.
I haven’t owned very many motorcycles, but the difference between telling someone you ride a Ducati and a BMW is surprising. I never quite felt the same about the BMW, and I’m sure that is simmering around my subconscious as I try and decide what motorcycle to buy.